diff --git a/src/command/build.rs b/src/command/build.rs
index 98fb62f..4b00cca 100644
--- a/src/command/build.rs
+++ b/src/command/build.rs
@@ -194,15 +194,16 @@ impl Build {
         info!(&log, "Done in {}.", &duration);
         info!(
             &log,
-            "Your wasm pkg is ready to publish at {:#?}.", &self.out_dir
+            "Your wasm pkg is ready to publish at {}.",
+            self.out_dir.display()
         );
 
         PBAR.message(&format!("{} Done in {}", emoji::SPARKLE, &duration));
 
         PBAR.message(&format!(
-            "{} Your wasm pkg is ready to publish at {:#?}.",
+            "{} Your wasm pkg is ready to publish at {}.",
             emoji::PACKAGE,
-            self.out_dir.canonicalize().unwrap_or(self.out_dir.clone())
+            self.out_dir.display()
         ));
         Ok(())
     }
diff --git a/tests/all/build.rs b/tests/all/build.rs
index cc21fbb..7d06f15 100644
--- a/tests/all/build.rs
+++ b/tests/all/build.rs
@@ -228,3 +228,23 @@ fn build_with_and_without_wasm_bindgen_debug() {
         );
     }
 }
+
+#[cfg(target_os = "windows")]
+#[test]
+fn it_format_out_dir_on_windows() {
+    let fixture = utils::fixture::js_hello_world();
+    fixture.install_local_wasm_bindgen();
+    let cli = Cli::from_iter_safe(vec![
+        "wasm-pack",
+        "build",
+        &fixture.path.display().to_string(),
+    ])
+    .unwrap();
+    fixture.run(cli.cmd).unwrap();
+
+    let wasm_pack_log = utils::file::read_file(&fixture.path.join("wasm-pack.log")).unwrap();
+    assert!(
+        wasm_pack_log.contains(r"Your wasm pkg is ready to publish at C:\"),
+        "directories in wasm-pack.log should be well formatted",
+    );
+}